As a movement epitomized by a common bond, the camaraderie that grew amongst the pitmen and mining communities of mid-century Britain left an indelible mark on generations of the nation’s youth. Ben Sherman Fall 2012 touches on these ideas of commonality, working with boys from the retail stores, maintaining the theme of ‘We Work with Our Own’. Set in Brighton where the brand began, the campaign evokes a feeling of nostalgia of quintessential Britain.
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